This shoot was about inspiration and legacy. Being a massive fan of Rugby Union and a chance to shoot my favourite team in the world, the New Zealand All Blacks was a dream come true. I was commission by the RFU Legacy Commission to document the World Cup and the communities impacted by the World Cup in the North of England.
‘Inspiring a Generation’ was the name of the book and that’s what it did for one boy whilst I was in a school talking about photo journalism he said to me, “I can do this” pointing to the beginning of the book. I asked him what he meant and he said, “I can be here and do this,” pointing to the young children playing in their local rugby clubs to the end of the book where the All Black were photographed winning the world cup!
Some highlights from this shoot were, walking up Scarfield Pike, in the Lake District with rugby legend Bill Beaumont with the actual World Cup at 6am to shoot the highest lineout with Maggie Alphonsi (former England player). Another was arriving at 5am on Hadrian’s Wall to a legion of roman soldiers marching the World Cup along the wall for me to photograph. Must admit, this sight at that time in the morning, made me wonder if I was dreaming!